I partner with companies to shape their event strategy from the ground up. Together, we clarify goals, understand audiences, and explore the formats and approaches that will make the biggest impact. By working closely with stakeholders, I help build a strategy that feels tailored, practical, and designed to deliver results.

This strategy can then be either rolled out by the companies internal events team or I can execute with a wider, carefully selected team, ideally suited to the strategic needs.

Either way, your attendees will experience a memorable journey with insightful takeaways that can be taken back into their day to day.

With a wealth of experience from over two decades in the industry, I provide consultancy to those companies seeking guidance - from venues to suppliers and beyond.

I help companies succeed in the events space by consulting on how to adapt their business, campaigns, and events for maximum impact. From strategy and positioning to audience engagement and execution, I provide guidance that ensures experiences are not only well-designed but also aligned with business goals. By identifying opportunities, refining messaging, and optimising delivery, I help brands create events or approaches that stand out, resonate with audiences, and drive measurable success.

I help stakeholders transform their initial brief into bold ideas —shaping concepts, themes, and experiences that align with objectives, engage audiences, and bring the vision to life in a compelling way. Storytelling, a narrative, immersing you in the delegate journey.

By combining creativity with strategy, ideation ensures events stand out, connect deeply with participants, and deliver lasting impact.

Having worked at top level in multiple agencies, I can support teams in both Project/Event Director and Senior Producer roles.

I am known for being a real people person with the ability to fit well within existing teams but equally can work in silo if sole responsibility of a project is required.

I am super meticulous and think about every detail of all event aspects so rest assured, your projects will be delivered with absolute excellence.

I work with stakeholders to develop tailored event communications plans that drive maximum engagement across the entire event life cycle—pre-event build-up, live event delivery, and post-event follow-up and associated implementation. By aligning messaging, channels, and timing, I ensure every stage connects with audiences, strengthens impact, and extends the event’s value.

Whether you need me to work on full pre-production through to onsite delivery, take your event concept and run with it onsite on your behalf or play a role as part of a larger onsite team - years of experience means your project is in safe hands for execution.

From small advisory board meetings, intimate dinners, brand activations to full service production awards events and congresses in the 1000’s, I have covered the majority of event types during my career.

Calling upon my incredible industry network. I can also assist with the fulfilment of missing roles within your events team.

My network is made up of talented freelancers including producers, creatives, designers to technical experts.